Our Story
At IZMIR, we are dedicated to preserving the essence of traditional Pakistani menswear while elevating it to new heights of luxury and craftsmanship. With a legacy rooted in excellence, our journey began in the 1970s under Rashid Textile Industries (Pvt) Ltd., where we earned a reputation for producing high-quality fabrics. Our cotton was so renowned for its superior texture and durability that it became known across Pakistan as “Rashid ki Cotton”.
Building on this heritage, IZMIR represents the next chapter—a refined selection of premium Cotton and Blended fabrics designed for men who appreciate timeless elegance. Every piece reflects our commitment to quality, ensuring that tradition and sophistication go hand in hand.
With decades of expertise and an unwavering focus on excellence, IZMIR is more than just a brand—it is a continuation of craftsmanship, tradition, and the art of fine menswear.
Experience the legacy. Wear the tradition.